Hongxing Community is located in the southwestern part of Guangming District, within the jurisdiction of Yutang Subdistrict. It borders Bao’an District to the west and south and connects to Guangming Science City in the east. Originally named Mabu (hemp cloth in Chinese) Village, the community’s residents all share the surname Zhou and belong to Hakka people. The village was named after the Zhou ancestors who cultivated hemp on the riverside slopes, where it thrived. During the War of Resistance Against Japanese Aggression, Mabu Village served as an activity area for the Dongjiang Column. The martyrs of Mabu Village made indelible contributions to the revolution.
The content of this cultural identity design solicitation is the design of IP image mascots. When submitting works, complete IP image mascot design documents, as well as the "Application Form" and "Submission Commitment Letter", must be provided. Please read the original text carefully and submit your work as required. If there is any non-compliance with the requirements and no modifications are made during the submission period, it will be deemed that the submission has been automatically abandoned.
Q 本次活动包括哪些征集对象？ A
本次征集活动面向全社会设计爱好者，鼓励个人、各大院校及设计机构等积极参与。
This call is open to design enthusiasts from all sectors of society, and encourages active participation of individuals, universities, and design institutions.
人气奖（1名） 奖金￥10000元+获奖证书 Popularity Award (1 winner) RMB 10,000 + Certificate
*注：以上奖金均指税前金额。参加者应自行按照相关国家（包括但不限于中华人民共和国）及相关地区的法律规定纳税。
*Note: The above amounts are pre-tax. Participants must pay taxes according to the laws and regulations of their respective countries (including but not limited to the People’s Republic of China) and provide tax payment certificates.
Q 本次活动的评选标准是什么？ A
本次活动的评选标准分为三个部分： ① 人文性
文化标识设计准确展现光明区玉塘街道红星社区的历史文化、民俗风情、宜居宜业特质。
① Cultural SignificanceThe cultural identity design accurately portrays the historical culture, folk customs, and livable and business-friendly characteristics of Hongxing Community, Yutang Subdistrict, Guangming District.
② 艺术性
文化标识设计具备独特的形象表现力和艺术感染力，拥有社会吸引力。
② Artistic QualityThe cultural identity design exhibits unique visual expression and artistic appeal, attracting social attention.
③ 可行性
文化标识设计具有实际应用价值，便于延展开发及宣传推广。
③ PracticalityThe cultural identity design demonstrates practical application value, facilitating extension development and promotional campaigns.
*特别说明：获奖作品一经录用，需提供3D 场景运用效果图(不同动作、不同场景至少2个),并配合主办方完成后续延展设计的制作(如有超出原设计范围，费用另计)。
*Special Note: Award-winning submissions, upon acceptance, must provide 3D scene application renderings (at least 2 different actions and scenarios) and collaborate with the organizers for subsequent extension designs (additional costs may apply for scope beyond the original design).
Sponsor: Shenzhen Yutang Hongxing Joint Stock Cooperative Company
Organizer: Shenzhen Graphic Design Association (SGDA)
Supported Media: Shenzhen Special Zone Daily, Daily Sunshine, Shenzhen Economic Daily, Shenzhen Evening News, gtn9, ZCOOL, Hiiibrand, Design Drive DND, Hi Design，MADC
有意参加征集活动者 请详细阅读投稿要求 作品发送至组委会邮箱即可
Intended participants, please carefully review the submission requirements.
Submit your works to the committee’s email address.
邮箱 E-mail SZ_GMHX2024@163.com
咨询电话 TEL +86-0755-88606391（陈女士）
本次设计公开征集活动最终解释权归
深圳市玉塘红星股份合作公司
Shenzhen Yutang Hongxing Joint Stock Cooperative Company reserves the final interpretation right of this open call for design.
