Call for Entries: Logo and VI System Design for the Shenzhen Museum of Contemporary Art and Urban Planning
I.Introduction
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As the first demonstration zone of socialism with Chinese characteristics, Shenzhen needs to step into a completely new phase of globalization. Not only has it displayed the achievements of China’s reform and opening up, but it has also provided an opportunity for the global society to recognize these achievements. Shenzhen is rich in cultural connotation. Its overall development and influence in cultural industry are continuously progressing. The Shenzhen Museum of Contemporary Art and Urban Planning (MOCAUP) is a non-profit organization of “public welfare, academic, and service.” To demonstrate Shenzhen’s exemplary role in reform and innovation of cultural industry, it aims at reconstructing museum into a globalized cultural complex.
MOCAUP is open to the general public. In order to enhance its social exposure and international influence, MOCAUP is in need of a unique identifier to present its value and engage with prospective audiences. Therefore, MOCAUP decides to launch a logo and visual identity (VI) system design competition in the middle of November to construct a new visual identity. Distinctive visual elements should be included in the designs to reflect the characteristics of the venue. Similarly, VI systems should consider the implementation in public space to better promote the culture of MOCAUP.
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II.
Organiza
tio
n
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MOCAUP is in charge of hosting the competition and facilitating any related activities. For more information, please refer to the official WeChat account of MOCAUP.
III
. Eligibility
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The competition is open to individuals, groups, and institutions around the world who are passionate about art and are willing to support the value of MOCAUP.
IV
. Submission Deadline
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The deadline is 24:00 (GMT+8) December 15th, 2019. Submissions after the deadline will not be accepted.
V
. Requirements for Design
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1.The logo should demonstrate the leading role of MOCAUP in the reformation of the Shenzhen cultural industry, and present contemporary characteristics.
2.The design of the logo should be easy to understand and remember. It should have unique ideas and rich connotations to match the aesthetics of contemporary art. No requirement in terms of the dominant color.
3.The logo should be visually and aesthetically impressive. It should also reflect designer’s thoughts and artistic values.
4.Content should deliver positive cultural meanings, and showcase Shenzhen as “the City of Design” and “the Pioneering City”. It should be able to promote MOCAUP globally.
5.The official name of MOCAUP is “深圳市当代艺术馆＆城市规划馆” in Chinese, and “Shenzhen Museum of Contemporary Art and Urban Planning” in English (“MOCAUP” for short). Competitors should redesign the font style without infringing the copyright of any third party.
6.The VI system design should consist of the following three parts: (1) reflect local culture through integrating the current resources of MOCAUP and the future development of arts and cultural industry in Shenzhen; (2) be able to apply the core design to signs, outdoor advertisements, street interfaces, street installations, road verges, non-motorized traffic facilities, city festivities, etc.; (3) provide suggestions for the maintenance and the operation of the design.
Ⅵ. Requirements for Submission
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1. Competitors are required to submit both black-and-white and color versions of the logo design. The layout should combine the complete name of MOCAUP (both English and Chinese) and the logo. It should also include logo guidelines (and the logo in AI/PNG/PSD formats), two to three logo variations, logo application guidelines, layout guidelines (font package and guidelines), and palette (RGB mode). The VI system should include public signage (inside and outside the venue), office supplies, media advertisements, and other derivative products. Illustrations of design ideas, concepts and meanings should also be attached.
2. No limit on the medium of design (please note: hand-painted manuscripts are required to be scanned and uploaded in electronic format). All designs should be submitted in electronic formats. Accepted file format includes JPG, TIF, RAW, etc. The resolution should be above 300 dpi. The file size should be no larger than 20MB and no smaller than 3MB.
3.Please submit the project and introductions to anhaoer@mocaup.cn with the subject of “Logo and VI System Design for the Shenzhen Museum of Contemporary Art and Urban Planning (Author’s name)”. Please also include contact details (i.e. author’s name, contact address, and contact number) in the email. Submissions by groups or organizations should include the name of the group/organization, introduction of the group/organization, and contact person, etc.
VII. Jury
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After the deadline, MOCAUP will set up a jury to conduct two rounds of screening and evaluation. Ten works will be shortlisted at the first round of selection. One work will then be selected as the best logo and VI system design in the second round. The final result of the selection will be publicly announced. A public notary office will monitor the entire jurying process and the final decision to ensure the fairness of this competition.
VII
I. Awards
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One Winning Design
The winner gets to choose between the following: 1. A prize of 120,000 RMB (Please notice: The prize is pre-tax. The income tax should be paid by the winner). 2. An opportunity to curate an exhibition with MOCAUP (no monetary prize).
Nine Shortlisted Designs
Each shortlisted competitor can get a certificate of honor issued by MOCAUP and a MOCAUP featured product.
IX. Declaration
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1.All submitted designs must be original. Plagiarism is not allowed. No violation of relevant law. No infringement of intellectual property rights. Trademark oppositions should be avoided. Source materials of all entries must not infringe any copyrights, trademarks, intellectual property rights, and any other right of third parties.
2.Once the submission is selected and the award is paid, MOCAUP would own independent and intact intellectual property rights (i.e. copyright and trademark) of the submission. The author should not apply the design elsewhere, or provide the creative scheme to a third party, which would be considered as infringement of legal rights. MOCAUP has the right to modify the adopted logo and VI system design.
3.When the result of the competition is announced, unsuccessful submissions are free to be used elsewhere.
4.Once the submission is received, all competitors are considered to have agreed to the provisions above. MOCAUP reserves the rights of explanation for this competition.
