20000元 深圳市福田区中心商圈LOGO及宣传语全球征集 2019-11-05

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福田区中心商圈

LOGO及宣传语全球征集

Worldwide Solicitation For

Futian District Central Business Circle Logo&Slogan

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大湾区蓝图已就，深圳作为四大中心城市之一，全面促进粤港澳大湾区经济、科技、文化的合作与发展。位于大湾区中轴线上的福田，一直都是改革创新的先锋，是深圳市的中心城区、市委市政府所在地，坐拥中心商务区。头顶中国三大金融集聚地之一、全球总部经济聚集区、全球智能终端创新中心、国际文化创意中心等诸多“光环”，是深圳的行政、金融、文化、商贸和国际交往中心。

人们常用“湖山拥福，田地生辉”来形容福田是块得天独厚的的风水宝地。在时间的聚变里，福田从一片农田和滩涂，变成深圳城市最美天际线，并朝着世界级“城市会客厅”的方向发展。当下的变化比以往任何时候都更为迅速，技术突破、知识迭代、秩序重组近在眼前，新的思想、模式、格局都在生长……信息技术与颜值革命的新浪潮，催化着全球性的多元升级。

为实现福田中心商圈公共设施、智慧管理、消费环境、服务产品、品牌价值大整合大提升，打造蜚声海内外的福⽥新名⽚，充分展示福⽥区崭新的国际化形象，为深圳乃至全球的城市商圈体系发展注入新的活力和指明新的方向，特开展《福⽥区中⼼商圈LOGO及宣传语全球征集》活动，全面推动福田区中心商圈品牌升级，引领成为新时代的城市形象代名词。
Shenzhen is one of the four central cities on the blueprint of the Guangdong, Hong Kong and Macao Greater Bay Area (GBA). It plays a major role in promoting the cooperation and development of economy, science, technology and culture in GBA. Futian, located at the center of GBA, has been serving as a pioneer in reform and innovation. It is home to Shenzhen municipal government and its central business district. Futian is the geographical, administrative, financial, cultural, commercial, and international exchange center of Shenzhen. It has won many titles including “one of China's three financial centers”, “global headquarters economic cluster”, “global intelligent terminal innovation center”, and “international cultural and creative center”.A quote of "blessed lakes and mountains with fertile farmlands" is often used to describe Futian as a geomantic and treasured land with great natural advantages. With the time passing by, Futian has developed from an area of farmland and tidal flats to the most beautiful skyline of Shenzhen, and is developing into a world-class “urban reception hall”. There are changes coming rapidly more than ever before, such as technological breakthroughs, knowledge iterations and order restructuring. New ideas, models and patterns are springing up rapidly... The new wave of information technology and the value-for-face revolution is catalyzing the multiple upgrades of globalization.In order to achieve the great integration and improvement of public facilities, smart management, consumption environment, service products, and brand values of Futian, we propose to build a well-known brand for the district both at home and abroad to fully display the brand-new international image of Futian, inject new vitality, and charter a new course for the development of urban business circle system in Shenzhen and even to the whole world. This “Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan” is thus launched to fully promote the brand upgrade of Futian Commercial District and lead it to become the sign for the city image in the new era.

面对人与人、人与物、时间与空间、空间与空间，创意的呈现也在不断革新、定义，商圈不仅是所有资源的交换与交集，更是代表当下城市意识形态和对未来商业发展的实践与探索。如何用时间的视角，看待一座城市的聚变？如何用未来的洞见，预知区域中心的引力？

期待超越边界、语言和文化，从价值概念构建及输出，为每个层次和触点上的所有的受众创造独特的视觉和语言识别，一同探索城市中心商圈发展创新的无限可能！

The presentation of creativity is constantly innovated and defined when facing with different relationships between individuals, people and objects, time andspace, space and space. The business circle is not only a space for gathering and exchanging all resources, but also a practice and exploration of the current urban ideology and the development of future business. How will the city change from the perspective of time? How will we predict the gravity of the regional center with a far-sighted vision?
We are expecting a unique visual and linguistic recognition for Futian that transcends boundaries, languages and value concepts and reaches the audience at all levels. Let us explore the infinite possibilities of development and innovation of the central business district!

奖项设置

Awards

标志 Logo：

大 奖: 1名 × 奖金, ￥60000元

优异奖: 5名 × 奖金, ￥6000元

网络人气奖: 1名 × 奖金, ￥3000元

Grand Prix Award: 1 award x reward, ￥60,000Excellent Award:5 awardsxreward, ￥ 6,000Network Popularity Award: 1awardsxreward,￥3,000　　
宣传语 Slogan：大

奖: 1名 × 奖金, ￥20000元优异奖: 5名 × 奖金, ￥2000元网络人气奖: 1名 × 奖金, ￥1000元Grand Prix Award: 1 award x reward, ￥20,000Excellent Award:5 awardsxreward, ￥ 2,000Network Popularity Award: 1awardxreward, ￥1,000
*注: 以上奖金皆为税前费用*Note: The above money prizes are all pre-tax

截止时间

Deadline

2019年11月05日

Nov 05, 2019

*注：1、以上所有奖金均为税前金额，以人民币计算；若无合适方案奖项可空缺；

2、参赛团队所获奖金归团队成员共有，团队自行协商分配，主办方与承办方对此不承担任何责任。

*Note:1. The above money prizes are all pre-taxin Chinese Yuan; if there is no eligible proposal, the award may remain vacant; 2. The prize for a team shall be shared by all team members and distributed through friendly negotiation. The organizerand co-organizer bear no liabilities in this regard.

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称 Full name of the project

福田区中心商圈LOGO及宣传语全球征集

Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan

征集对象 Open for

面向全球设计师、设计团队和社会公众

Designers and design teams all over the world

主办单位 Organizer

深圳市福田区委宣传部

　　Publicity Department of the CPC Futian District Committee of Shenzhen

承办单位 Co-organizer

深圳市平面设计协会

Shenzhen Graphic Design Association

支持机构 Supported by 清华大学美术学院视觉传达设计系Visual Communication Design Department of THU中国美术学院设计艺术学院School of Design, CAA广州美术学院视觉艺术设计学院School of Visual Arts Design, GAFA四川美院设计艺术设计学院School of Design Art, SCFAI澳门科技大学人文艺术学院Faculty of Humanities and Arts, MUST深圳大学艺术设计学院College of Design Shenzhen University深圳职业技术学院艺术设计学院School of Design Art, Shenzhen Polytechnic深圳信息职业技术学院数字媒体设计学院Shenzhen Institute & Information Technology支持媒体 Media Support深圳商报Shenzhen Economic Daily古田路9号www.gtn9.comDesign 360www.design360.cn陆俊毅_设计现场Lu Junyi_Design Live站酷www.zcool.com.cn视觉中国www.vcg.com读创Duchuang

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作品提交方式及要求 Network review

2019年11月11日-2019年11月16日

Nov 11, 2019

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Nov 16, 2019

结果公布 2019年11月18日

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请详细阅读参赛要求

The ones who design to participate in the activity

And directly submit your work to the Email of the Organizing Committee

邮箱地址 Email

咨询电话 Tel

更多关于福田区中心商圈项目资料，请见

For more information about Futian Commercial District,please visit the Futian District Government Online：www.szft.gov.cn 🔗

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本征集启事解释权归征集组委会

Organizing Committee holds the right of

interpretation to this open call

https://mp.weixin.qq.com/s/NyvJI29VqsjLAb3mVkTy0w